Career Counselling London | Expert Career Coaching & Counselling
Navigate London’s healthcare, education, and technology sectors with clarity. ICF-certified coaches with 20+ years helping London, Ontario professionals find work that fits.
- Find a career that fits London’s market — precisely.
- Land the job you really want — with confidence.
- One-on-one coaching with ICF-certified coaches.
- Coaching via Practice Better — secure telehealth, scheduled around your day.

“Linda guided me through the process of redefining my career path with clarity and calm. I landed the first job I interviewed for after working with her.”

“This service was a great help — and I landed a great new job within 4 weeks. The coaching gave me the focus and confidence I needed to move quickly.”
London professionals deserve more than generic career advice

“I founded Careers by Design to help professionals in the London area achieve success on their own terms — because a one-size-fits-all approach never works in a market this specific. Whether you’re at LHSC, Western University, or navigating London’s growing tech scene, we understand the landscape you’re working in.”
Our unique methodology addresses both the analytical and emotional sides of career decisions — helping you get unstuck and move forward with genuine clarity, not just a list of options.
You’re matched with the coach who best fits your situation — not just whoever is available. Our team brings decades of combined experience across all career stages and industries.
More than 20 years helping London professionals find careers that fit — backed by 300+ five-star Google reviews and a consistent track record of real career transformations.
Coaches who know your field

Shirin founded Careers by Design to help London-area professionals find careers that fit on their own terms. Her Connect Head & Heart methodology addresses both the analytical and emotional sides of career decisions — the foundation of every coaching engagement at CBD.

A career coach for 25+ years and former Director of Career Services, Linda helps you identify your unique genius and build resilience when facing uncertainty. She is especially skilled at helping healthcare, education, and corporate professionals move toward more meaningful work.

Jen is a Career Counsellor and Registered Psychotherapist regulated by CRPO. Her sessions may be covered by Ontario extended health benefit plans — including Canada Life, Sun Life, Manulife, Green Shield, and Blue Cross. Check your plan with your benefits provider.
Career counselling that may be covered by your benefits
Our team includes Jen Davies, a Registered Psychotherapist (RP) regulated by the College of Registered Psychotherapists of Ontario (CRPO). Many Ontario extended health plans and EAP programs cover RP services — which means your sessions with Jen may qualify for reimbursement.
This is particularly valuable for London professionals at LHSC, St. Joseph’s, Western University, and large employers whose group plans include mental health coverage. Common providers include:
Coverage varies by plan and employer. Ask your benefits provider or HR department whether “Registered Psychotherapist (RP)” services are covered under your mental health or counselling benefit.
If your London employer has an Employee Assistance Program, career counselling sessions may be included — especially when delivered by a regulated health professional like an RP.
All sessions are conducted through Practice Better, our secure telehealth platform. Session documentation is available to support benefits claims where applicable.
Not every plan covers coaching — and that’s fine. We work with clients on a self-pay basis too. A free 20-minute discovery call is the best way to explore options and find the right fit.
We know the sectors that drive London
London’s economy is anchored by one of Canada’s largest hospital systems, a world-class research university, and a strong manufacturing and technology base. Our coaches understand these industries from the inside — the career paths, the culture, and the moves professionals make within them.
London Health Sciences Centre, St. Joseph’s & Western Medical Research
LHSC is London’s largest employer at 15,000 staff, with St. Joseph’s adding another 5,000. Western University drives significant medical research, contributing $1.5 billion annually to the London economy. We help nurses, clinical leaders, allied health professionals, researchers, and healthcare administrators navigate career advancement, sector transitions, and leadership moves within this ecosystem.
Western University, Fanshawe College & Thames Valley DSB
Western University, Fanshawe College, and the Thames Valley and London Catholic district school boards collectively employ thousands of educators, administrators, and researchers across London. We work with faculty, staff, and education professionals at all career stages — from early-career roles through to leadership transitions in academia and K–12.
300 Tech Companies, CAMI Automotive, General Dynamics & Canada Life
London is a quietly significant tech hub with 300 technology companies and 3% of its workforce in IT. Manufacturing remains anchored by CAMI Automotive and General Dynamics. The city’s financial services sector — including Canada Life (formerly London Life), TD Canada Trust, and Libro Credit Union — provides thousands of professional roles. Our coaches help professionals navigate all three sectors.
Southwestern Ontario’s agricultural belt surrounds London — and its agri-food and food processing professionals have unique career needs that generic coaches miss.
London’s active arts scene — festivals, galleries, the Grand Theatre — and large non-profit sector create real but underserved career transition needs.
Thousands of graduates enter London’s job market each year and need real guidance — not just a resume template — to land roles that fit their goals.
The City of London and Middlesex County are significant employers. Career moves within and out of the public sector require a specific approach we understand well.
Everything you need to move forward
All programs are delivered one-on-one via Practice Better — our secure telehealth platform — and designed around your specific situation, career stage, and goals.
Clarify what you actually want from your career — not just what looks good on paper. A structured program that gets to the heart of your strengths, values, and direction.
Learn more →A strategic, step-by-step job search program — from positioning and networking to offers and negotiation. Built for London, Ontario’s specific market and professional culture.
Learn more →Prepare for the interviews that matter. Practice with real scenarios and get targeted feedback so you walk in confident and walk out with offers.
Learn more →A professionally written resume, cover letter, and LinkedIn profile that gets noticed by London and Southwestern Ontario employers. Written by experienced career professionals — not templates.
Learn more →Senior-level resumes and executive profiles that communicate your full scope of leadership impact. Tailored for director, VP, and C-suite roles in London and beyond.
Learn more →Compassionate, practical outplacement support for London organisations and their departing employees. One-on-one coaching helps professionals land well and move forward with confidence.
Learn more →Three steps to career clarity
Connect with us to share where you are, what you’re looking for, and whether we’re the right fit. There’s no pitch — just a real conversation about your situation and the options available to you.
Book Free ChatYour first session happens on Practice Better — our secure telehealth platform — at a time that fits your schedule. Bring your goals and your challenges. Your coach will listen carefully and build a step-by-step strategy with you.
Continue in one of our structured coaching programs and have an experienced coach guide you every step of the way — from clarity on direction through to landing the right role and thriving in it.
What clients say about working with us
“Linda guided me through the process of redefining my career path, helping me step back and assess my needs and priorities with clarity. Her support and expertise were invaluable in giving me the confidence I needed to approach this significant change. I landed the first job I interviewed for after working with her.”
Drew Robinson, M.Sc. Financial Advisor
“This service was a great help — and I landed a great new job within 4 weeks. The coaching gave me the focus and confidence I needed to move quickly and decisively.”

“Jen is an exceptional career development practitioner. Her authenticity, determination and heart in anything she undertakes is refreshing.”

“Coaching at Careers by Design helped me achieve the confidence and self-worth I always had but never was able to realize before.”

“Linda guided me in gaining a deeper understanding of myself, which has been instrumental in shaping my career goals. I’ve successfully secured my aspirational role.”

“Participating in the career coaching program at Careers by Design gave me the tools to feel more positive and boosted my confidence so I could take the next steps with clarity.”
Questions about career coaching in London
What does career counselling in London actually involve?
Career counselling at Careers by Design is a structured, one-on-one process — not generic advice or resume templates. Sessions are conducted through Practice Better, our secure telehealth platform, and can be booked at times that fit around your schedule. We work with you to clarify your goals, identify your strengths, and build a realistic plan for your next career move — whether that’s a promotion, a sector change, or landing after a layoff. The first step is a free 20-minute conversation to explore whether we’re the right fit.
Which London employers and sectors do you have the most experience with?
We have extensive experience with London’s largest sectors: healthcare and medical research (London Health Sciences Centre, St. Joseph’s Health Care London, Western University’s medical research programs), education (Western, Fanshawe College, Thames Valley DSB, London District Catholic School Board), and technology, manufacturing, and financial services (CAMI Automotive, General Dynamics, Canada Life, TD Canada Trust, Libro Credit Union). We also work regularly with municipal professionals at the City of London and Middlesex County, and with Western and Fanshawe new graduates entering the job market.
How long does a typical coaching program take?
Most clients complete a structured program over 8–12 weeks, with sessions spaced to allow time for reflection, job search activities, and applying what you’ve learned between appointments. Some clients work with us for a focused sprint of 4–6 weeks; others prefer an extended engagement of 3–6 months depending on the complexity of their transition. The pace is always tailored to your situation. We’ll discuss the right approach on your free intro call.
Can I use my Ontario benefits or EAP to pay for career counselling?
Quite possibly, yes. Our coach Jen Davies holds an RP designation — Registered Psychotherapist — regulated by the College of Registered Psychotherapists of Ontario (CRPO). Many Ontario extended health plans cover RP services under their mental health or counselling benefit. Common providers include Canada Life, Sun Life, Manulife, Green Shield Canada, Blue Cross Ontario, and Desjardins. EAP programs at London employers like LHSC, St. Joseph’s, and Western University may also cover career counselling when delivered by a regulated health professional. We recommend checking with your HR department or benefits provider before your first session. Self-pay options are also available.
Book a free 20-minute coaching chat
Not sure where to start? Talk to one of our coaches. This is a real conversation — about where you are, what you’re looking for, and whether we’re the right fit. No pitch, no pressure, no commitment.
Book Free Chat
Careers by Design
Serving London and Southwestern Ontario
All coaching is delivered remotely via Practice Better — our secure telehealth platform — so you can work with us from anywhere in London or the surrounding region without any commute or scheduling friction.
