Cover letter writing is a key component of marketing yourself - one that is often overlooked in favour of the ubiquitous resume writing service.
A cover letter serves a different purpose than that of a resume. It's objective is to articulate one's motivation to seek the position being targeted. It serves also to connect the dots for the reader who is looking for reasons to spend more than 30 seconds reviewing your package. The art of cover writing is to select the key accomplishments that frame the applicant in the best light and for the best chances of connecting with the reader.
Cover letters and LinkedIn profile development, both of which are key marketing pieces that form the basis of a job search strategy.
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